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The regular t-shirt store only has the products I design in it. So it’s annoying to make one of every product with every design. So for the next month I’m trying out this make your own merch thing:

Select from the three Brad Sucks designs and alter their colors — add your own designs and text, select any product they’ll fit on. Let me know what you think.

Holy smokes, I’m looking to hire an assistant. I figure I’d rather hire someone who reads this site, so I’m starting my search here. Are you interested? Some things:

• you must be awesome at using the web (programming not necessary)
• you must have good writing and language skills
• you must be decent at interacting with other humans (via phone & email mostly)
• you unfortunately probably have to like my music (or fake it really really well)
• your location doesn’t matter
• artistic talent would be a bonus
• you like new challenges, wearing different hats, yadda yadda, etc, etc.

Most tasks are related to Brad Sucks but I’ve got other projects I’m looking for work on as well. If you’re down, please email me at brad@bradsucks.net and tell me a bit about yourself. Thanks!

Update: Wow, I got a shocking number of applications. I’ve filled the position now, thanks to everyone who applied!

The other day David Weinberger approached me with an idea: what if he bought album downloads from me in bulk so that he could give them away? It was interesting but I was sceptical – I’m already giving away the music for free, why would anyone care?

So we agreed on a bulk price, I rigged up a special download link he could distribute and he twittered and blogged it:

I’m trying an experiment with a business model I like to call a reverse referral fee. Here’s how it works…

You click on a link that lets you download a copy of Brad Sucks’ latest album, Out of It. The album of wonderful music is yours for free in every sense. (Share it! Please!) But, I’m going to pay Brad for each copy downloaded, at a bulk rate he and I have agreed on.

To my surprise it got a fair amount of attention (aka free word-of-mouth advertising). Many people thanked him for buying them the album, I got a lot of mentions on Twitter that I wouldn’t have ordinarily. The 50 copies were all downloaded within about an hour, but it’s pretty clear more than 50 people got introduced to my music. Plus David paid me so I made out like gangbusters.

What is there to learn from this? I’m not sure. It’s clear that the reaction was much larger than if David had said “go download Brad’s free album, it’s free and anyone can go get it whenever”. Saying that money was changing hands on behalf of their download definitely got people’s attention and created a small viral chain reaction.

David thinks this could be a viable option for super-patrons and that I should offer it as an option. What do you think?

I’m at this weird point in my music “career” where doing it all myself is getting hard to maintain. I’m naturally cagey about involving anyone else in my stuff but it’s probably time to delegate some of the things I’m not good at (booking, promotion, talking to other human beings).

I’ve been attending workshops put on by Live 88.5, a local radio station, and it’s been helpful – mostly in that it’s shown me what I don’t want.

Not to bag on the panelists because it was very informative and they’re all successful, but I felt like a big dumb outsider. Things I heard: “What the fuck is a twitter”, “I get my son to show me how to work Facebook”. The preferred strategy was generally:

• Tour endlessly
• Lose money/go into debt
• Chase radio play
• Wait for it to eventually become profitable

This obviously can work and that’s cool, though the scale seems impractical to me.

I’m not unique in having put together a modest fanbase and income from music, and that strategy feels like a tremendous step backwards. And for what? All I can think of is the promise of fame, but sustainability’s always been more attractive to me.

Last night I asked a long rambling question focusing on the Internet, but I think the larger question is: where do I find people who can help me grow from where I am, not re-start my career in some traditional way?

Over the weekend I broke up with my band. It wasn’t them, it was me. Thanks to Bruce and Matt for the awesome support and good times. I’m trying to figure out what’s next and I’ll probably be looking for ideas on here.

How does a “one man band” do a rocking live show that isn’t boring as all hell?

So the dark, paralyzing fear of having a new album coming out shortly is that maybe nobody will listen to it! So I pose you this question:

If you were (or are) an independent musician with a very limited budget and a new alternative/rock-style album scheduled for release in a few weeks, where and how would you promote it?

I’m mostly looking for places/people to send/pitch it to, but I’ll appreciate more elaborate or imaginative suggestions.

A long time ago I was interviewed for a book called the Indie Band Survival Guide by some nice fellas. It’s published and available to buy now. I didn’t know what to expect, but I got a copy in the mail the other day and am impressed.

It’s real thorough and just the Internet stuff alone would be valuable to any musician trying to wrap their head around this web thing. Plus I run my big mouth off in it.

Since I’ve been going geo-crazy lately, here are some data pictures (wheee!!):

subscriber locations

Red markers for anyone who subscribed and entered their location in the past couple of days.

album sale locations

Blue markers for a couple years of album sale data.

subscribers and album sale locations

Not shown: Antarctica — not big fans of mine apparently.

If you want to stand up and be counted, you can sign up on the Live page.

In preparation for the new album release I’ve re-vamped all the music/store sections on the site. I’ll spare you the boring tech details but it was A LOT OF WORK. Here’s some of the new stuff:

• Affected pages are music, I Don’t Know What I’m Doing, I Don’t Know What I’m Doing Remixed, Outside the Inbox and the store.
• I tried to roll buying and listening together in a non-obnoxious way. Anywhere you can listen to the albums you can also buy them and vice versa.
• Combined physical and digital buying instead of having two separate stores.
• Every album has a flash player on it now for quick listening.
• Variable prices for I Don’t Know What I’m Doing. MP3s go for any price including. CDs have a $5 minimum.
• Paid downloads come off the ultra-reliable Amazon S3 servers and free downloads come off my clunky junkbox.
• Buying a CD gets you instant access to digital downloads of that album.
• OGG format is gone, bye bye, hardly anyone bought you!
• Lossless FLAC format is gone (but might come back?) It was more popular than OGG but not by tons and the bandwidth considerations make it rough to give away for free.

There are probably plenty of bugs (please let me know) but good lord am I glad that’s over with. Did Prince have to write his own storefronts?

I’m nearly all out of CDs of I Don’t Know What I’m Doing and have a new album slouching slowly towards release. Thinking about dropping a few grand on plastic discs while I myself have downsized my once large CD collection to about 15 “keepers” is a tough thing to reconcile. It feels stupid.

I think I’m stuck with pressing CDs up for the near future. But what to replace them with?